Is Nivea cruelty free? As a global brand, you’re bound to find many Nivea products on almost every supermarket aisle and cosmetic shops.

Nivea animal testing questions will always arise for anyone who uses cruelty-free products. 

Without beating around the bush, the answer is no

But as always, when it comes to cruelty-free matters, the answer is not that simple. Keep reading to know the full answer.

Vegomm score: 50%

– Brand is certified vegan: NO
– Brand offers a selection of vegan products: YES
– Brand tests on animals: NO
– Brand is sold in mainland China: YES
– Parent company tests other brands on animals: NO
– Parent company sells other cosmetic brands in China: YES

Why is Nivea NOT cruelty-free?

Keep in mind that if a brand meets any of the below conditions, it is not cruelty-free:

  • It engages in the testing of animals
  • Its suppliers engage in the testing of animals 
  • It allows third-parties to engage in animals testing on their products 
  • It engages in animal testing where the law requires them to
  • It sells products knowingly in mainland China where testing on animals is allowed

Nivea and animal testing

Here is why Nivea is not a cruelty-free brand, as much as they would want one to believe. 

On Nivea’s honesty and transparency page, one of the statements reads:

nivea animal testing statement

That “unless this is mandatory by law’’ part of the statement should be the first red flag that Nivea is not a cruelty-free brand. 


While it’s illegal in the EU for brands to test on animals, it’s not the case everywhere. Mainland China, for example, requires cosmetic products to undergo animal testing before they are certified and registered as safe for use. 

And yes, Nivea sells in China.

Nivea goes further to state:

nivea statement on animal testing in china

Then no, Nivea doesn’t test their products on animals. But by selling to China, they indirectly participate in animal testing.

And that makes Nivea an accomplice in animal cruelty.

Our point is here is that just because animal testing does not happen in the EU and isn’t conducted by the manufacturer itself doesn’t make these products or the brand cruelty-free. 

If you need more proof, PETA is even more severe on that matter, as they simply state that Nivea DOES test on animals.

peta statement on nivea animal testing

A work in progress!

Beiersdorf, Nivea’s parent company, is a big player in the cosmetic industry. They own Nivea, Eucerin and Labello, among other brands you may use on a daily basis.

As we just explained with Nivea, they do sell their products to China, where animal testing is still mandatory for beauty products.

But, as stated in the title, they are working on improving the situation.

The company claims to have an alternative agreement with the authorities where some of the products manufactured in China do not undergo animal testing. Below is a screenshot of this statement.

beiresdorf statement on animal testing in china

While it’s a step in the right direction, it doesn’t turn them into vegan saints. They still sell products to China and “agree” on those being tested on animals.

Is Nivea Vegan? 

So, Nivea is not cruelty-free, but can it at least be considered as a vegan brand?

Well no, Nivea is not a vegan certified brand either. 

However, when filtering Nivea’s offer on their website, we can notice that they do offer a few vegan products (mostly body cleansers and shower creams).

While this is some good news, it’s up to you to decide if that meets your vegan values. Just remember two things:

  • There is no way of telling that the vegan and non-vegan products don’t mix up during the manufacturing process. 
  • Also, your money will still go to the company, and there’s no separation between profits from vegan and non-vegan sales. 

Is Nivea Lip Balm Vegan?

Although Nivea is popular for its lip care products, there is no indication that the lip balms are vegan. 

As the wide collection of lip care products have no vegan logos or certifications, it is safe to assume that they are not vegan.

Is Nivea Deodorant Vegan?

Nivea’s deodorants offer a great range of aluminium or alcohol free deodorants. Unfortunately, as for the lip balm, there is no indication that they are vegan and they don’t appear on the search results for “vegan” on Nivea’s website.

Vegan and Cruelty Free Cosmetic Products to Consider 

We get it, Nivea is an important brand and their products are easy to find. But as vegan consumers, we can’t endorse Nivea due to their lack of vegan offer and their indirect support to animal testing.

But no worries, there are other great brands out there that are both vegan and cruelty free. 

Here are some of our favourites.

cruelty-free ark products on table

ARK Skincare 

ARK Skincare is an award-winning brand that makes vegan and cruelty free range skincare products. The company offers age-specific skincare products; Defy for people over 50, Defend for the ones in their 30s & 40s, and Protect for teens & young adults in their 20s. Some of their products include cleansers, toners, moisturisers, eye and lip creams, among others.

organic evolve product on table

Evolve Organic Beauty

If you are looking to support small businesses, Evolve Organic Beauty makes amazing handmade beauty products that are all cruelty free, vegan and eco-friendly. Their offer ranges from hair products to hand care, body care and skin care products.

upcircle cruelty free eye creams on table

UpCircle Beauty 

With cruelty free, vegan, natural, palm oil-free, organic and a bunch of other logos to their products, UpCircle Beauty makes an excellent alternative for vegan and cruelty free cosmetics. 
Their organic products are handmade in the UK and the company uses recyclable packaging.

neals yard remedies products

Neal’s Yard Remedies 

This is an award-winning organic and natural beauty products brand located in London. Plus, as the name suggests, Neal’s Yard Remedies is a family-owned business that uses only natural and cruelty-free ingredients. Their products range from bath and body to skincare and hand care products.

Final thought

Is Nivea vegan and cruelty free? No, and no.

The brand offers a few vegan products, but Nivea is not a certified vegan brand. Plus, the brand is available in mainland China where cosmetic products undergo animal testing.

Even though progress is made by Beiersdorf and other brands to put an end to animal testing in China, they still accept their products to be tested.

This means that as a vegan and cruelty-free consumer, you have much better options in the market when shopping for cruelty-free skincare products. Look for companies with acclaimed certifications from vegan societies, such as Leaping Bunny or Beauty Without Bunnies (PETA).

Other skincare brands we’ve reviewed







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